Launching your law firm is a major undertaking—one that goes beyond legal knowledge and courtroom skills. It requires strategic planning, efficient operations, and a strong grasp of the responsibilities that come with running a practice. In Clio’s Innovate Legal online meetup series, a group of law firm founders—including Christy Granieri of Freeburg & Granieri, APC—shared their real-world experiences and advice for attorneys who are preparing to go out on their own.
This session marked the beginning of Clio’s Building a Successful Law Firm series and highlighted key lessons for legal professionals looking to start, grow, and sustain a modern law practice.
The panel was hosted by Clio’s Senior Customer Marketing Manager, Derek Bolen, and featured five accomplished firm founders:
Each speaker brought a unique perspective to the table, offering candid insights into what worked, what didn’t, and what they wish they had known before starting their firms.
Having a well-defined plan helps you set goals, measure progress, and adapt when necessary. Several panelists emphasized that while your business plan doesn’t have to be perfect from day one, it should outline your practice areas, target market, service delivery model, and financial projections.
Christy Granieri shared how Freeburg & Granieri, APC launched as a cloud-based firm with minimal startup costs by using Clio and its integration partners. Technology enabled their team to automate tasks, manage cases efficiently, and reduce overhead—all critical factors in achieving early profitability.
Panelists discussed the importance of addressing ethical obligations such as client confidentiality, data protection, and professional conduct. Taking the time to understand these responsibilities upfront can help you avoid serious issues down the road.
Michelle Fonseca-Kamana demonstrated how social media can serve as an effective marketing tool. By consistently sharing legal insights through Instagram, YouTube, and other platforms, she built a strong direct-to-client and referral network—without relying on traditional advertising.
At Evolve Family Law, Beau and Bryan Atkins focused on simplifying their services and implementing standardized workflows. Offering flat-rate and unbundled services allowed them to deliver consistent results for clients while avoiding surprise billing—an approach that resonated with clients and improved internal efficiency.
Starting a law firm is an exciting but complex process. This session gave attorneys a chance to hear real-world experiences from lawyers who have built successful practices from the ground up. Whether you’re in the early planning phase or actively preparing to launch, these insights can help you make more informed decisions and avoid common setbacks.
When dealing with employment disputes, wage and hour issues, or equal pay concerns, it is important to have a legal team that combines experience with integrity. Freeburg & Granieri, APC delivers focused, results-oriented representation rooted in a strong understanding of employment law. The firm is dedicated to ethical advocacy and provides legal strategies tailored to each client’s needs.
By integrating modern technology with trial experience, Freeburg & Granieri, APC offers efficient and accessible legal services. Whether you are facing retaliation, unpaid wages, or workplace discrimination, their attorneys are ready to advocate on your behalf. Book a free consultation online or visit Freeburg & Granieri, APC.
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